Joycelyn is a brand under Be'vish Jewellery, a jewellery brand based in Hong Kong, Joycelyn is founded by Joanna Hui, and the Brand is named after her daughter Joycelyn. The jewellery is created in a fun and loving way and is inspired by the simplicity of fashion.

The first signature collection Mydear is name after Joycelyn first teddy bear which she named it Mydear.  Which sends the message of caring and loving to others.